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THE RAINMAKER Sales Training Workshops

Creating an aware sales force

What are the RAINMAKER Workshops? Rather - Who is a RAINMAKER?



In the context of sales and selling: They are the people who bring in big revenue, good margins, sell new products, and sell new technologies. And they do that through thick and thin, good economy and bad economy. They can sell regardless of price, regardless of competition and despite internal company problems.

It is easy to be a salesperson - but it is difficult to be a RAINMAKER. What makes a salesperson a RAINMAKER is that they consistently generate more sales. Are they rare - yes they are very rare and so they are very special.

So how do we get more of our sales people to become RAINMAKERS?

What differentiates RAINMAKERS is that they relentlessly keep doing things that ordinary salespeople sometimes do or never do. The whole objective of the workshop is hence to go back to the fundamentals of the selling process - and take the journey of a salesperson together with the group.


Ask most sales persons however and they detest trainings. Why? Because too very often it becomes a one-way street of a wise-old-man downloading his years of experience through complicated procedures and endless power point slides!

And that's where the FOCUS experience stands out uniquely:

• The use of experiential learning tools
The RAINMAKER Workshops use experiential learning tools to engage individuals and teams in challenges, gently prodding them to reflect upon these experiences and arrive upon a renewed understanding of the sales process!


• The Power of Facilitation
We believe that sales people understand their situation best. And the solutions to the issues they face always lie within the group. Hence, with the aid of facilitation techniques, discussion, debates & role play - the workshop brings forth the innate understanding of the team to the fore.


• Experience sharing
What sales people really appreciate is when someone speaks from experience - and not from theoretical knowledge. Each of our Facilitators brings in their own individual knowledge and experience to make these workshops a hugely interactive experience!

The purpose of the workshop is to have a sales team that believes and is keenly aware of the nuances of selling - and most importantly, is charged up about doing the same.

Key learning objectives of the program are:

• To appreciate that good selling calls for high awareness & meticulous preparation.
• To understand the art & science of constructing a sales conversation.
• To understand the importance of situational awareness and body language
• To understand the key principles & dynamics of negotiations
• To be aware of tactics employed by buyers and ways to counter it
• To understand the key principles of Major Account Management

Regardless of which industry you are in - the fundamentals of sales and selling - remain the same. We have conducted RAINMAKER workshops in industries ranging from the ultra-competitive IT hardware to selling of media space to selling of FMCG products.

Do call us today to try the RAINMAKER workshop for your sales team!